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Industrial automation continues to move toward greater flexibility, placing increased pressure on machine builders to deliver highly customized equipment without extending development timelines. At PACK EXPO 2025, Maxon demonstrated how modular motion technology is becoming an essential foundation for next-generation packaging machinery, highlighting its expanding Parvalux modular motor platform alongside advanced configuration and engineering services.

The newly introduced Parvalux modular series combines brushless DC motors, industrial gearboxes, electronic motion controllers, braking systems, encoders, and additional configurable components into a unified drive architecture. Rather than relying solely on standard motor configurations or expensive fully customized designs, the platform allows OEMs and system integrators to assemble application-specific drive systems using standardized modular components.

This modular strategy enables manufacturers to quickly optimize torque, speed, voltage, and installation requirements across a wide range of packaging, conveying, sorting, labeling, and palletizing equipment. By reducing engineering complexity while maintaining high design flexibility, the solution supports faster machine deployment and lower overall ownership costs throughout the equipment lifecycle.

During the exhibition, Maxon displayed multiple motor assemblies that illustrated the scalability of its modular portfolio. Among the highlights was a compact configuration integrating a frameless motor, an embedded drive controller, and a right-angle gearbox, providing high power density for installations where available mounting space is limited.

Additional demonstrations featured stepper motor systems and outer-rotor brushless motors, showing how different drive technologies can be selected according to application requirements including positioning accuracy, continuous duty operation, dynamic acceleration, and energy efficiency. The demonstrations reinforced Maxon's ability to support both precision automation and high-throughput industrial production environments.

Beyond hardware, Maxon emphasized that successful motion control projects increasingly depend on digital engineering tools. The company showcased its online drive configuration platform, allowing engineers to define operating parameters and automatically generate compatible combinations of motors, gearheads, controllers, and accessories.

This digital design approach significantly shortens the transition from concept development to functional prototypes while reducing compatibility risks during system integration. For machine builders facing compressed product development schedules, configurable digital engineering tools can help improve project efficiency without sacrificing performance or reliability.

Supporting the hardware ecosystem is Maxon's global engineering organization, which assists customers with motion system design, application optimization, commissioning, and technical consultation. By combining configurable hardware with engineering expertise, the company aims to deliver scalable motion solutions capable of adapting to changing production requirements across multiple industrial sectors.

As automation equipment becomes increasingly modular, manufacturers are placing greater emphasis on standardized components that simplify maintenance, improve serviceability, and enable future machine upgrades. Motion control platforms that support interchangeable components also allow OEMs to reduce inventory complexity while offering broader customization options to end users.

Industries including food and beverage manufacturing, packaging automation, warehouse logistics, material handling, and industrial robotics continue to demand higher production speeds alongside greater operational flexibility. Modular drive architectures address these requirements by enabling manufacturers to balance performance, reliability, and engineering efficiency without compromising machine scalability.

The presentation at PACK EXPO reinforced a broader trend across industrial automation: modern machine performance depends not only on high-quality motors, but also on integrated motion control systems, intelligent engineering software, and application-focused technical support. With its expanding Parvalux modular platform, Maxon is positioning itself to meet growing demand for configurable drive technologies that can accelerate machine development while supporting long-term operational reliability.

Written by: Ethan Marshall

Ethan Marshall is an industrial automation journalist with more than 14 years of experience covering motion control, robotics, PLC technologies, industrial networking, and smart manufacturing. His reporting focuses on emerging automation technologies, OEM innovation, and digital transformation across global manufacturing industries.